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Balmain
Balmain
Overview
  • Market entry
    2012
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Timeline

2023 July

Kendall Jenner, Kate Moss, Peggy Gou join star-studded panel for amfAR’s NFT contest & more: Web3 drops of the week
Kendall Jenner, Kate Moss, Peggy Gou join star-studded panel for amfAR’s NFT contest & more: Web3 drops of the week

The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter.

Bethanie Ryder
Bethanie Ryder
MetaLaunches

August

Pink burgers, platform Crocs and Malibu dream houses: Barbie’s global collab craze
Pink burgers, platform Crocs and Malibu dream houses: Barbie’s global collab craze

Barbie collections are selling out fast, with the Margot Robbie-led movie starring in brand collaborations across many industries. Here, we break down the best in class.

Sadie Bargeron
Sadie Bargeron
FashionLaunches

 

Beyoncé in custom Louis Vuitton, Yume Yume x Avavav memes and more: Trending collabs of the week
Beyoncé in custom Louis Vuitton, Yume Yume x Avavav memes and more: Trending collabs of the week

Breaking onto news feeds this week: Beyoncé debuts custom Louis Vuitton looks by Pharrell, while Yume Yume and Avavav launch toe-tastic sandals.

Sadie Bargeron
Sadie Bargeron
FashionLaunches

 

Freddie Mercury's belongings, coveted by Chinese fans, set for Sotheby's auction
Freddie Mercury's belongings, coveted by Chinese fans, set for Sotheby's auction

Reflecting fan power, and the marriage of music and fashion, Sotheby’s Freddie Mercury auction has drawn excitement from China and the rest of the world.

Sadie Bargeron
Sadie Bargeron
LifestyleLaunches

October

Can Web3 save sneaker culture?
Can Web3 save sneaker culture?

An enduring counterfeit market and waning hype is forcing brands to rethink the way they court sneakerheads and reimagine concepts of ownership. Their solution? Web3.

Bethanie Ryder
Bethanie Ryder
MetaStrategy

November

How Mugler and Balmain are enriching the consumer experience via emerging tech
How Mugler and Balmain are enriching the consumer experience via emerging tech

The roundup and the verdict on this week’s hottest Web3 activations.

Bethanie Ryder
Bethanie Ryder
MetaConsumer
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