How communities are key for brand collabs in China
From Balmain’s pop-up at K11 Musea to Greenhouse Cafe’s merchandise collection with artist Ayaka Fukano, brands are leveraging the appeal of communities in China this week.
Green House cafe is leveraging the boom of coffee culture in the mainland through collaborations, led by community. Image: Green House
Green House cafe is leveraging the boom of coffee culture in the mainland through collaborations, led by community. Image: Green House