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Douyin beauty sales hit $13.6 billion in first three quarters of 2023

Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion.

Douyin beauty sales hit $13.6 billion in first three quarters of 2023
Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion. Image: Kans Weibo

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