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TikTok vs Douyin: What luxury brands need to know

With TikTok now firmly entrenched in luxury’s marketing playbook, its Chinese counterpart, Douyin, is rising as one to watch. But brands should avoid a one-size-fits-all approach.

TikTok vs Douyin: What luxury brands need to know
What can brands learn on TikTok vs Douyin? Photo: Jing Daily

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