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Xiaolu Liu

Xiaolu Liu

Overview

  • Industry
    Fashion
  • Role
    Founder, CEO
  • Description

    Xiaolu Liu is the founder of a Chinese emerging underwear and lingere wear brand NEIWAI.

Timeline

  2. October

  3. Lipton Teams Up With Top Chinese Fashion Designers for Pop-Up Tea Bar Debut

    Unilever's tea brand targets China's aspiring youth with a fondness for lifestyle.

    RetailNews

  5. July

  6. NEIWAI Founder Reimagines Female Empowerment Through Lingerie

    Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China.

    FashionPeople

  7. December

  8. Five Influencers Shaping China's Fashion Industry

    Jing Daily’s Community Profiles highlight the influencers who are making their mark on China’s fashion industry. Here’s what luxury can learn from them.

    FashionPeople
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