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Xiaolu Liu
Xiaolu Liu
Overview
  • Industry
    Fashion
  • Role
    Founder, CEO
  • Description

    Xiaolu Liu is the founder of a Chinese emerging underwear and lingere wear brand NEIWAI.

Latest post

Five Influencers Shaping China's Fashion Industry

FashionPeople
Five Influencers Shaping China's Fashion Industry
Timeline

2020 July

NEIWAI Founder Reimagines Female Empowerment Through Lingerie
NEIWAI Founder Reimagines Female Empowerment Through Lingerie

Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China.

Jing Daily China
FashionPeople

December

Five Influencers Shaping China's Fashion Industry
Five Influencers Shaping China's Fashion Industry

Jing Daily’s Community Profiles highlight the influencers who are making their mark on China’s fashion industry. Here’s what luxury can learn from them.

Julienna Law
Julienna Law
FashionPeople

2016 October

Lipton Teams Up With Top Chinese Fashion Designers for Pop-Up Tea Bar Debut
Lipton Teams Up With Top Chinese Fashion Designers for Pop-Up Tea Bar Debut

Unilever's tea brand targets China's aspiring youth with a fondness for lifestyle.

Jessica Rapp
RetailNews
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