While L’Oréal and Hermès outperformed competitors in 2022, Canada Goose struggled with COVID-19 disruptions in December, its key trading month.

With brands yet to fully reap the benefits of China’s reopening in the first quarter, the strongest players are pulling further ahead.

Luxury brands posted mixed results in the first nine months. While some defied expectations, others were weighed down by macro headwinds and changing consumer habits.

China’s “common prosperity” push has forced luxury brands to adapt to a “new normal.” Here are five ways they can adapt to this new environment.

While luxury brand sales fell in the second quarter due to store closures, L’Oréal bucked the trend thanks to China’s voracious beauty appetite.

Despite whispers of a looming recession, luxury groups are posting strong sales figures thanks to Chinese demand for high-end bags and beauty products.

Maybelline is closing 14 standalone stores in China and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival?

L’Oréal’s brick-and-mortar and e-commerce investments in the Mainland seem to have paid off, particularly for the French group’s luxury division.

In a press conference on Wednesday, L’Oréal executives emphasized the extent to which their market has shifted toward China, and it's huge—the country is expected to serve as the source for the conglomerate's largest number of purchasers as early as next year.