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Liu Yi Fei

Overview

  • Role
    Creative Director

Timeline

  2. January

  3. How adidas’ 2021 Campaign Won Chinese New Year

    Jing Daily analyzes the creative storytelling and cutting-edge omnichannel communication strategies of adidas’ Chinese New Year 2021 campaign.

    FashionStrategy

  5. March

  6. How Celebrities Stole The Show At Paris Fashion Week 2023

    At Paris Fashion Week, celebrities were the vehicles for maintaining consumer attention, something that distracted from the actual collections.

    FashionStrategy
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