Sebastian Xing is President of Joy Group, the C-Beauty company behind Judydoll. He brings more than 15 years of beauty-industry experience to a homegrown group that has become especially relevant to younger Chinese consumers, with Judydoll emerging as one of the most visible names in China’s new generation of mass beauty brands.

Before joining Joy Group, Xing built his career at L’Oréal, where he held senior leadership roles across several major brands. He served as General Manager of YSL Beauty and Shu Uemura and previously as Marketing Director of Lancôme, giving him experience across prestige cosmetics, brand building and consumer marketing.

At Joy Group, that background places Xing at the intersection of global beauty expertise and the rise of C-Beauty. His career reflects a broader shift in China’s cosmetics market, where domestic brands are no longer simply competing on speed and price, but increasingly on product innovation, brand identity and their ability to build lasting relationships with Gen Z consumers.