As Beauty Brands Shutter Stores In China, Can The Metaverse Offer A Second Chance?
Maybelline is closing 14 standalone stores in China and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival?
Maybelline is closing 14 standalone stores in China nearing the end of their contract and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival? Photo: Maybelline
Maybelline is closing 14 standalone stores in China nearing the end of their contract and prioritizing digital expansion. Can the metaverse offer struggling beauty labels a road to revival? Photo: Maybelline