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Li Jiaqi’s 618 return: $359M sales despite consumer backlash

The top livestreamer has returned with “red envelope” vouchers on his channel. 

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Li Jiaqi’s 618 return: $359M sales despite consumer backlash
China's top online sales host Li Jiaqi attends a promotional event for the 618 Shopping Festival on May 16, 2024 in Shanghai, China. Image: Getty Images
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