Vincent Boinay is President of L'Oréal North Asia and Chief Executive Officer of L'Oréal China, overseeing a zone that spans some of the world's most sophisticated and fast-paced beauty markets, including China, Japan and South Korea. North Asia is a primary engine of growth for the group, and in addition to his zonal role Boinay directly manages L'Oréal China, the group's second-largest subsidiary worldwide.

A graduate of ESCP Business School, Boinay joined L'Oréal in 1992 after two years at L'Oréal Belgium. He began as area manager for Lancôme in Travel Retail Europe, later led L'Oréal Travel Retail Europe and Biotherm, Cacharel and Guy Laroche in France, and moved to Japan in 2007 as vice president of Nihon L'Oréal in charge of the Luxury Division. From 2015 he was President of L'Oréal Travel Retail Worldwide, before taking up his current role in Shanghai in 2024.

Known for his curiosity and open-minded leadership, Boinay has built long-term relationships between L'Oréal and its ecosystem of partners, retailers and consumers. Announcing his appointment, CEO Nicolas Hieronimus described him as "a strategic leader with a genuine love for the culture and people of the North Asia region."