Hailun Ma is a Shanghai-based photographer whose vibrant portraits of youth and style in Xinjiang and Central Asia have made her one of the most distinctive voices in Chinese photography. Born in Ürümqi in 1992, she moved to New York in 2013 and studied at the School of Visual Arts, earning a BFA in Photography and an MPS in Fashion Photography.

Her personal work returns again and again to her hometown, in series including Xinjiang Fashion Guide and Kashi Youth. Her book Üruklyn, a title that fuses Ürümqi and Brooklyn, was published in 2025 in Chinese, English and Uyghur, followed by Hometown in 2026. Foam in Amsterdam is presenting Hometown, her first international museum solo exhibition outside China, through January 2027.

Her editorial work includes Rihanna's 2024 Vogue China cover, T Magazine China's March 2026 covers with Jonathan Anderson, and stories for GQ China, i-D and New York Magazine. She has also worked with brands including Nike, A.P.C. and Burberry.