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Fan Zhendong
Overview
  • Role
    Table tennis Olympic champion
  • Brand
    Anta
Latest post

Timing, values alignment keys to sports star collabs

⁕
FashionPeople
Timing, values alignment keys to sports star collabs
Timeline

2025 January

Cadillac names Olympic champ Fan Zhendong ambassador

April

Olympic champ Fan Zhendong becomes Avène ambassador

August

Olympic champ Fan Zhendong stars in Rimowa campaign

2024 June

Anta signs Olympic champ Fan Zhendong as brand envoy

August

Olympic champs drive 1,425% sales spike for sports gear on Tmall

 

Rimowa partners with Olympic gold medalist Fan Zhendong

September

Timing, values alignment keys to sports star collabs
Timing, values alignment keys to sports star collabs

Olympic victories create golden opportunities for brands in China, but success hinges on strategic timing and aligning values with newly minted sports stars.

Jason Wang
⁕
FashionPeople
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