David Tse is Global Creative Director of Chow Tai Fook Jewellery Group, a role he took up in March 2026 as the jeweller's first global creative director. He leads the development of the brand's creative identity and the execution of its overall creative strategy across all touchpoints as Chow Tai Fook approaches its centenary.

Tse joined from Hermès, where he served as creative director in Shanghai, the house's first creative director based outside its Paris headquarters. He began his career as an entrepreneur in creative production and has built his career across Chinese Mainland and global markets.

Along the way he has led award-winning work for global brands including Burberry, Golden Goose, Uniqlo, Google, PayPal, Volvo and Starbucks. Announcing his appointment, Vice Chairman Sonia Cheng said it comes as the group continues "to transform and globalise the brand."