Bohan Qiu is the Shenzhen-born founder and director of BOH Project, and one of China's most important fashion publicists, known at home and globally as a connector between brands, talent and contemporary culture.

Before building his own agency, Qiu worked across fashion PR, writing and modeling. He founded BOH Project in Shanghai as a PR and digital content agency, drawing on that range of experience to work across brand communications and content.

The agency's clients have included Calvin Klein and Selfridges alongside emerging designers. Qiu runs the business by a simple principle: time is money, efficiency is life.