Yvmin toilet rolls and Susan Fang jellies: LFW in collaborations

London Fashion Week Spring 2026 wrapped up on Monday night with Burberry’s show at Kensington Palace Gardens closing a season defined by big-name collaborations and unexpected crossovers. Highlights included Marie Leuder’s debut with Pull&Bear, Simone Rocha’s continued partnership with Crocs, and global players from Nike and Converse to Melissa and Rockfish Weatherwear tapping into Chinese design talent. Here’s a look at the standout collaborations on the schedule that amplified China. Susan Fang x Melissa, Nike, and Rockfish Details: Futuristic sporty ballerina shoes, adorned with cherry blossoms; Nike Dunk and V2K styles; Rockfish furry boots, Mary Janes, and accompanying hats Social context: #susanfang has 7.9 million reads on Xiaohongshu (also known as RedNote), while #Melissashoes has 216,700, and #nikesusanfangcollaborations has 173,900. Rockfish has 2.5 million. Verdict: Fang is establishing herself as a queen of collaboration, offering Western brands substantial reach among Chinese fashionistas, as reflected in her eponymous brand’s engagement on Xiaohongshu. While Nike is likely partnering with domestic talent to rebuild brand momentum, Melissa owner Grendene is sitting in a comfortable financial position, providing it with the budget to experiment with new consumer bases through collaborations. In Q2 2025, Grendene posted net revenue of 555.3 million Brazilian reais (111.8 million euros), a 15.6% YoY increase. Collaborations have been a core part of Melissa’s success. In 2025, it teamed up with Diesel on sculptural sneakers, platforms, and flip-flops; previous years have also seen co-designed lines with the likes of Jean Paul Gaultier, Vivienne Westwood, Lazy Oaf, and Y/Project. Rockfish Weatherwear, launched in the U.K. in 2004, has found new momentum in Asia under Seoul-based AU Brands. After taking the label to South Korea in 2011 and fully acquiring it in early 2023, AU Brands has repositioned Rockfish as a “four-season weatherwear” player with strong lifestyle appeal. Its Hannam-dong and Seongsu flagships in Seoul have become tourist shopping draws, each generating around 5 billion won ($3.6 million) annually. Through each of these co-branded releases for Spring 2026, Fang demonstrates the multi-dimensional versatility of her label’s overtly feminine, all-frills identity. She is a designer in demand. Ashley Williams x Yvmin Details: Spring 2026 jewelry and accessories collection Social context: On Xiaohongshu, #ashleywilliams has 988,800 views, and #yvmin has 18.48 million. On Instagram, Ashley Williams has 251,000 followers and Yvmin has 129,000. Verdict: Playful British designer Ashley Williams has invited avant-garde jewelry brand Yvmin into her whacky world for Spring 2026. The design duo behind Yvmin, Xiaoyu Zhang and Min Li, have produced a distinctly unique label whose products are snapped up by collaborators quite frequently, from fashion players Ugg and Shushu/Tong, to fragrance brand Documents. For the London Fashion Week collection with Ashley Williams, Yvmin co-created floral toilet paper bracelets, pretty window frame brooches, and other cartoonish designs. Shots of the pieces are already doing the rounds on Xiaohongshu, which is likely to boost Ashley Williams’ engagement while enhancing Yvmin’s in the West. Oscar Ouyang x Converse Details: Spring 2026 sponsorship, customized footwear Social context: On Xiaohongshu, #oscarouyang has 369,700 reads, #conversegirl has 291.3 million. Verdict: One of the buzziest new designers on schedule, and newest member of the British Fashion Council’s Newgen program, Beijing-born Oscar Ouyang made his London Fashion Week debut for Spring 2026. Featured in the “Don’t Shoot the Messenger” collection were Converse plimsolls customized with feathers and faux fur. Though this is not an official product line, Ouyang hints to one perhaps down the line, with the sponsorship initiating a professional relationship with the American brand. Counting Comme des Garçons, Feng Chen Wang, Charli XCX, Billie Eilish, Maison Margiela, and more among its collaborators, Converse has been proven to provide the ultimate blank slate for designers to flaunt their creativity.

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Yvmin toilet rolls and Susan Fang jellies: LFW in collaborations