Why Kylie Jenner’s Khy collaborated with Singapore’s Grace Ling

Singapore-born, New York-based designer Grace Ling’s eponymous ready-to-wear couture brand has been on an impressive trajectory in 2025, starting Q1 with the debut of her flagship store at Hudson Yards in Midtown Manhattan. She is now progressing that momentum with a buzzy “it-girl” collaboration with Kylie Jenner’s fashion label, Khy. So far, Khy’s collab roster has championed independent designers, and Instagram “it girl” brands alike. There have been co-designed collections with Frankie’s Bikinis, London favorite Dilara Dindikoglu, Insta-girl party label Poster Girl, Berlin’s Namilia, Atlein, Ionnes, Natasha Zinko, Danish designer Sia Arnika, and Entire Studios. We delve into that this week, along with Salomon’s championing of Chinese designers Attempt, Empty Behavior, Nullus, and Ruibuilt. Plus a Paris Design Week highlight: Conceptual Shanghai-born accessories and furniture design outfit Studio Keimfleck will debut in September. Read on for our verdict of this week’s APAC collabs, and subscribe here to receive brand collaboration-related news in your inbox every Tuesday. Khy x Grace Ling Details: Clothing collection, August 28 Social context: In 24 hours, the post about Khy's Grace Ling collaboration on Kylie Jenner's Instagram received over 1.3 million likes. On Xiaohongshu, #khy has 16.3 million views, and #graceling has 61,300. Verdict: Merging celebrity influence with celebrated avant-garde design, Khy amplifies its visibility and accessibility, while Grace Ling’s futuristic, 3D-informed craftsmanship introduces high-concept artistry to a mainstream audience — it is also a route for Khy to connect with its East Asian fanbase (such as Xiaohongshu users, as revealed by the above engagement data). This collaboration is all about chrome: Grace Ling’s sculptural metal detailing is mirrored by Jenner’s silver nails, creating a natural synergy between fashion and beauty. By pairing Khy’s commercial reach with Grace Ling’s critical acclaim in haute couture, this collaboration bridges mass appeal and niche innovation, situating the release as a fashion-forward statement that has strong commercial viability. Salomon x Hypebeast (Attempt, Empty Behavior, Nullus, and Ruibuilt) Details: “Road to the Future” Pack, a collection that reimagines the XT-Whisper sneaker Social context: On Weibo, #attempt has 12.75 million reads, #nullus has 1.92 million, and Rui Built has 8,910 followers, while #salomon has 63.16 million reads. #emptybehavior does not have enough engagement to measure. Verdict: Each collaborator reshapes the XT-Whisper silhouette via distinct conceptual frameworks that transfer each of their brand identities: Attempt explores structural play through modular straps and spatial layering; Empty Behavior embraced Western utility-style boots; and Nullus reimagines tactility with suede, velvet, and unconventional lacing. From Attempt’s hand-dyed irregular finishes to Nullus’ premium calf suede and reflective cords, and Ruibuilt’s feminine reinterpretation through performance-driven straps, the use of materials becomes a storytelling device that embodies each brand’s ethos while enhancing individuality and inviting some external creative inspiration into the established sportswear brand. The collaboration unites diverse Chinese voices across menswear, womenswear, streetwear, and avant-garde footwear, bridging backgrounds in fashion, interior design, and body-focused textile experimentation. This collective effort is an illustration of localization seeing as China is Salomon’s Sportstyle offering’s largest market. Keimfleck x Maison&Objet Details: Sole Chinese representative at Paris Design Week 2025, September 4 to 8 Social context: On Xiaohongshu, #Keimfleck has 573,000 reads, with the official account amassing 28,700 likes and over 6,000 followers. Verdict: As the only Chinese brand selected for Paris Design Week 2025, Keimfleck’s presence introduces Eastern philosophical and symbolic traditions to an event showcase that is usually dominated by Western aesthetics, offering a rare cultural counterpoint that broadens the global design conversation. By reinterpreting ancient techniques like mortise-and-tenon joinery through modern industrial materials and infusing Daoist structures into futuristic furniture forms, Keimfleck bridges tradition with cutting-edge experimentation. The Design District’s focus on conceptual, research-driven storytelling aligns perfectly with Keimfleck’s anthropological and architectural approach, making their esoteric, philosophy-rooted works feel not only relevant but essential to the program’s vision.

Dissecting Kylie Jenner’s Khy x Grace Ling

Upgrade to Pro

Sectors

Insights

Company

Dissecting Kylie Jenner’s Khy x Grace Ling