What Chinese industry insiders loved at PFW Fall 2026

From Chinese freestyle skier Eileen Gu attending Dior to Margot Robbie debuting a new haircut at Chanel, celebrity moments once again created internet virality during Paris Fashion Week. But beyond the star power, Fall 2026 revealed a clear product trend: kawaii. The season leaned boldly into childhood nostalgia, with playful collaborations and whimsical designs emerging from brands like Dior and Stella McCartney. Loewe even seated plush toys in the front row, while Junya Watanabe introduced charming bags that resemble British bulldogs. Across the eight-day Fall 2026 season, Paris Fashion Week hosted 68 runway shows and 31 presentations. Nuria Ma Fashion, beauty and lifestyle content creator Instagram: 345,000 YouTube: 739,000 “Look 17 from Chanel FW26 / I have been obsessed with anything blue / turquoise, and Blazy’s colour choice on this beautiful tunic caught my attention. Also the shoes!!! Pointy mocassines with the logo in the middle, chic chic chic!” Declan Chan Stylist and creative consultant Instagram: 191,000 TikTok: 127,400 “I think this could be the next hit bag from Chanel. The big flap is so popular because it’s a great day bag.” “I also like this new shape from Celine as it’s very modern. I like the contrast of the patent and the suede.” “Finally, semi-finalist of 2026 LVMH prize, a designer from Hong Kong who previously participated in Hong Kong Young Designer competition, Kin Yan Lam is definitely the next designer-to-watch. I highly encourage designers to participate in YDC (applications are now open too).” “My favorite product of Kin Yan’s was the monochromatic blouse with appliqué embroidery, fitting the quiet luxury appetite of Chinese consumers.” Gege Jin PR Director at BOH Project Instagram: 235,000 Xiaohongshu: 100,000 “What left the deepest impression on me personally were several low-waisted dresses from Chanel. The waist was dropped to the thigh or hip area, paying homage to the style of the 1920s. While many people might find the proportions unusual, it could potentially signal the start of a new styling trend.” “There were many pieces from Celine that I really loved. The silk scarves tied in different places, and elegant yet slightly eccentric hats in various shapes.” Chowei Fashion influencer Xiaohongshu: 435,000 Weibo: 481,000 Instagram: 54,000 “I loved the entire Lanvin collection. Many pieces left a strong impression on me, but what stayed with me most was the suiting lineup — the proportions between the shoulder line and cinched waist were just stunning.” “The hats they were styled with. The clothes felt both mysterious and powerful. With the theme ‘Bonjour Minuit,' I felt these pieces could make one mysterious and elegant at midnight, and also serve as a kind of armor to express feminine strength.” Aisa Rose SuperELLE Magazine fashion director Instagram: 110,000 “I loved all of the accessories and details of Celine Fall 2026.” “I also adored how [Celine creative director] Michael Rider matches a vintage style with this clean, contemporary lines. It is so hard to choose one item from the whole collection — it feels like a conversation or a completed study in contrasts. As a stylist, I think those accessories and details break the silence of the silhouette.“ The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.

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What Chinese industry insiders loved at PFW Fall 2026