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Under Armour cuts sales view on softer demand around the world

Kevin Plank’s turnaround plan faces fresh strain from tariffs and the Stephen Curry split, with revenue now set to slide across three regions.

Under Armour cuts sales view on softer demand around the world
A detailed view of the Under Armour Curry Fox sneakers worn by De’Aaron Fox #4 of the San Antonio Spurs during the first half of the game at Smoothie King Center on December 8, 2025 in New Orleans, Louisiana. Image: Getty Images
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