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TikTok Owner Bytedance Puts Social E-Commerce On A Pedestal

Bytedance, the owner of short video platform Douyin and TikTok, has launched an e-commerce department after two years of dabbling.

TikTok Owner Bytedance Puts Social E-Commerce On A Pedestal
Bytedance holds the key to luxury brands’ aspiring customers — heavy social media users and news consumers born after the 90s or 00s’ in China and rest of the world — that every brand drools over. Photo: Shutterstock

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