Puma shows progress on turnaround with running, training demand
Second-quarter sales met expectations as Arthur Hoeld’s turnaround plan positions Puma to challenge Nike and Adidas by 2027.
Lando Norris of Great Britain and McLaren Racing looks on during the drivers' parade prior to the Formula 1 AWS Hungarian Grand Prix at the Hungaroring on July 26, 2026 in Mogyorod, Hungary. Image: Getty Images
Lando Norris of Great Britain and McLaren Racing looks on during the drivers' parade prior to the Formula 1 AWS Hungarian Grand Prix at the Hungaroring on July 26, 2026 in Mogyorod, Hungary. Image: Getty Images
