Meet Melting Sadness, Adidas Originals’ Top Chinese Collaborator
Jing Collabs & Drops speaks to Melting Sadness’ Zhang Quan, the artist-streetwear-designer connecting global sportswear brands to China’s Gen Z.
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- Jing Daily: How did Melting Sadness come about?
- How would you describe your main consumer base?
- Tell us about your partnership with adidas?
- What do you think Melting Sadness brings to the adidas brand?
- What’s your design inspiration for the Melting Sadness x adidas collaborations?
- Are you currently working on any more collaborations?
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