Meet China’s car culture stars on Xiaohongshu

China’s population of automotive content creators on Xiaohongshu (also known as RedNote) is vast, from luxury lifestyle curators to enthusiast communities. As brands compete to win over a new wave of young consumers and collectors, these players are reshaping how brands are perceived in China. From aesthetic car edits that feel like short films to authentic glimpses into collectors’ lives and brand collaborations, influencers in China and beyond are setting fresh trends in how people experience and imagine luxury automotive culture. In Jing Daily’s bi-weekly Cars & Culture, produced with Cart Dept, we spotlight standout creators driving conversations around automotives and style culture. Here are some Xiaohongshu favorites leading the way. Subscribe here to discover more rising voices shaping the future of automotive storytelling. 1. Chequan Xiaoqiao, @小乔来了 (Instagram: 6.8 million, Xiaohongshu: 966,100) Chequan Xiaoqiao is a rising Chinese auto influencer who demystifies car ownership with practical maintenance tips, repair hacks, and hidden feature reveals. Boasting a global following of 6.8 million on Instagram and 2.97 million on YouTube, she has carved out a unique niche of bubbly automotive expertise. 2. The Boring Concept, @the_boring_concept (IG:64,400, XHS: 14,800) The Boring Concept is a creative lifestyle brand and collective founded by Terry, Eddie, and Jason in Guangzhou, China. Focusing on car culture, street fashion, and art, the account posts a range of content, from collaborations with Lamborghini to custom die-cast model creations with Liberty Walk. 3. Li E, @我是李鄂 (XHS: 167,400) Hailing from Ma’anshan, Anhui province, Li E is a car enthusiast and content creator who began his journey as a second-hand car dealer with a passion for modifications and photography. Inspired by his family, he started sharing his atmospheric car photos on Xiaohongshu, where his authentic style and love for mini cars quickly connected him with a community of like-minded enthusiasts. 4. The Car Expert Lady, @懂车一姐 (XHS: 1.4 million): With a confident on-camera presence and an infectious enthusiasm for all things automotive, Sister Dongche has become one of China’s most recognizable female car influencers. Known for her approachable, easy-to-understand reviews, she takes her audience on a ride through a wide variety of vehicles, from eye-catching pop-culture icons like the Batman car to powerhouse models like Audi’s largest SUVs. 5. Tiger Teeth Girl Talking Cars, @虎牙妹说车 (XHS: 612,900) Standing at 178cm, Tiger Teeth Girl Talking Cars has turned what could be a challenge into her creative advantage. Known for her sharp humor and honest takes, she focuses her content on compact and small-size cars, exploring how design, comfort, and practicality suit taller female drivers. Her videos blend a “girly” aesthetic with genuine automotive know-how, making her reviews both relatable and informative for young audiences discovering car culture through a lifestyle lens. 6. Car Goddess, @玩车女神 (XHS: 1.3 million) A self-proclaimed automotive enthusiast with a curious spirit, Car Goddess captures the fun, futuristic, and lifestyle-driven side of the car world. Her vlogs spotlight cutting-edge self-driving models, creative concept cars, and other interesting automotives. Her upbeat personality and curiosity make her content feel like a journey of discovery — inviting viewers to explore what’s new, what’s next, and what’s worth getting excited about in the evolving world of motoring.

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Meet China’s car culture stars on Xiaohongshu