Why London luxury retail needs more than hype
Facing a spending decline, retailers deploy limited-edition exclusives, loyalty schemes, and immersive experiences to boost engagement.
Jellycat’s viral Fish & Chips pop-up at Selfridges blends British nostalgia with plush toy charm, drawing crowds and millions of views on Xiaohongshu. Image: Selfridges
Jellycat’s viral Fish & Chips pop-up at Selfridges blends British nostalgia with plush toy charm, drawing crowds and millions of views on Xiaohongshu. Image: Selfridges
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