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Why London luxury retail needs more than hype

Facing a spending decline, retailers deploy limited-edition exclusives, loyalty schemes, and immersive experiences to boost engagement.

Why London luxury retail needs more than hype
Jellycat’s viral Fish & Chips pop-up at Selfridges blends British nostalgia with plush toy charm, drawing crowds and millions of views on Xiaohongshu. Image: Selfridges

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