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K-fashion giant Musinsa takes on China, Japan

From young street-style community to $2 billion platform, Musinsa aims to make Korean fashion brands accessible across East Asia via phygital retail.

K-fashion giant Musinsa takes on China, Japan
From left: Haerin, Hanni, Minji, and Damielle of K-pop group NewJeans attend the Musinsa pop-up store opening on April 6, 2023, in Tokyo, Japan. The group has been brand ambassadors for Musinsa since 2022. Image: Getty Images

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