K-fashion giant Musinsa takes on China, Japan
From young street-style community to $2 billion platform, Musinsa aims to make Korean fashion brands accessible across East Asia via phygital retail.
From left: Haerin, Hanni, Minji, and Damielle of K-pop group NewJeans attend the Musinsa pop-up store opening on April 6, 2023, in Tokyo, Japan. The group has been brand ambassadors for Musinsa since 2022. Image: Getty Images
From left: Haerin, Hanni, Minji, and Damielle of K-pop group NewJeans attend the Musinsa pop-up store opening on April 6, 2023, in Tokyo, Japan. The group has been brand ambassadors for Musinsa since 2022. Image: Getty Images