Luxury’s next boom: Saudi Arabia, UAE in focus

As global luxury brands brace for a slowdown in traditional growth markets, Jing Daily’s latest report, Driving Luxury Revenue in the Middle East: KSA and UAE, offers a sharp look at the region poised to defy the economic trend. Focused on Saudi Arabia and the United Arab Emirates — twin engines of Gulf Cooperation Council (GCC) expansion — this in-depth report demonstrates where, why, and how brands need to be pivoting to the region. With the luxury market in China maturing and Western markets flattening, the Gulf has emerged as one of the few bright spots. From fashion, beauty, retail, and tourism, these sectors are projected to grow at double the global rate — and we reveal exactly how. But this is not a one-size-fits-all playbook. Understanding key differences culturally, demographically and commercially across the region is essential, and Driving Luxury Revenue in the Middle East: KSA and UAE offers data-backed profiles of key consumer archetypes, from Gen Z skincare enthusiasts to HNWI fashionistas and wellness-focused Gen Xers. Beyond branding For brands already active in the region, the report analyzes what’s working — from Adidas’ culturally attuned collaborations to The Frankie Shop’s pop-up success — and what isn’t. Newcomers, meanwhile, will find a roadmap to navigating retail entry and distribution within the Gulf’s luxury ecosystem, where local partnerships and VIP mall experiences often matter more than just setting up shop. Also inside: a detailed timeline of M&A activity, strategic investments, and policy changes that are shaping the future of luxury across the GCC. From Red Sea mega-resorts to Saudi-backed retail conglomerates, the scale and ambition of regional projects are reshaping what market leadership looks like. Meanwhile beauty routines shaped by climate, fashion practices rooted in culture, and a demand for storytelling over status — these are just some of the insights that challenge outdated assumptions about the Middle East. This is not another forecast: It’s a field guide for brands serious about building relevance, resonance, and resilience in one of the world’s fastest-growing luxury markets. Download the full report to access exclusive interviews, sector outlooks, case studies, and executive recommendations tailored for brand leaders navigating the next chapter of Middle Eastern growth.

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Luxury’s next boom: Saudi Arabia, UAE in focus