How NBA players are monetizing Chinese fandom
Basketball’s biggest names are turning China’s millions of NBA fans into revenue streams via partnerships, merchandise drops, and culturally-resonant brand collaborations.
Kyrie Irving’s five-year Anta deal makes him Chief Creative Officer with his own signature shoe line. Image: Anta
Kyrie Irving’s five-year Anta deal makes him Chief Creative Officer with his own signature shoe line. Image: Anta