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How China’s Shein Conquered Global Social Media

As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years.

How China’s Shein Conquered Global Social Media
Shein’s customer-centric approach digital marketing has made it one of the biggest names in global fast-fashion. (Photo: Courtesy of Shein)

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