Guo Pei, LVMH, Anta, Lacoste to judge Shenzhen AI fashion awards

What happened The first Global AI+Fashion award ceremony will take place on July 16 and 17 in Shenzhen, hosted by the district’s Futian Culture, Media, Tourism, and Sports Bureau — marking a significant moment in China’s growing institutional support for AI-driven creativity in fashion. The competition drew nearly 5,000 entrants from mainland China, Hong Kong, Macau, and over 10 countries including the UK, US, France, Italy, Canada, Australia, Bulgaria, and Guatemala — yielding 2,500 submitted design concepts and innovation solutions. Open to designers, developers, students, and start-ups alike, the brief was simple: use AI to push fashion forward. Judged against standards set by the Shenzhen Institute of Standards and Technology (SIST), an expert panel selected 20 finalists to present their work at the ceremony. Each entrant chose between three themes — “Symbiosis Between Humans and Nature,” “Future Fashion and Expression,” and “Fluid Identity” — producing an ethereal mix of dystopian-inspired utility wear, playful self-expression, and nature-inspired couture, all converging on a single question: What does fashion look like when humans and technology create together? The jury brings together LVMH Group Environment Deputy Director Alexandre Capelli, couture designer Guo Pei, and Annakiki founder Anna Yang, alongside representatives from Google Cloud, Baidu AI Cloud, Lacoste, Anta Group, and the China Fashion Association. The Jing Take This competition signals something larger: China is formalizing AI as a legitimate creative tool within fashion, backed by institutional weight rather than experimental curiosity. That Shenzhen, a city synonymous with hardware manufacturing and tech acceleration, is hosting this ceremony is telling. China is positioning itself at the intersection of fashion and artificial intelligence, as an architect of what comes next. From Collina Strada feeding its entire archive into Midjourney to produce its Spring 2024 collection, to Marc Jacobs using ChatGPT to write his show notes and collection title, to Coperni co-creating AI smartglasses with Meta and Ray-Ban, fashion’s relationship with AI has moved from provocation to practice. The numbers bear this out: according to McKinsey’s 2026 State of Fashion report, 92 percent of organizations plan to increase their investment in generative AI. What makes the Shenzhen AI+Fashion competition significant is who’s in the room — placing LVMH alongside Baidu AI Cloud and Google Cloud reflects a bridging of old-guard luxury and new-world technology infrastructure. It legitimizes AI-assisted design within circles that have historically resisted disruption — and positions China’s creative industries as a serious cultural force on the global stage. The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.

Guo Pei, LVMH, Anta, Lacoste to judge Shenzhen AI fashion awards

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Guo Pei, LVMH, Anta, Lacoste to judge Shenzhen AI fashion awards

How Bottega Veneta weaved China’s forever it bag