Guide to luxury PRs in Europe

In the evolving landscape of global luxury, Europe remains a vital nexus for the luxury industry. From fashion and lifestyle to travel, technology, and the arts, a select group of public relations agencies are shaping how prestige brands connect with discerning audiences. While some operate globally, this first installment in our three-part series spotlights the PR powerhouses every luxury brand should know on the European stage. Karla Otto Founded: 1982 Offices: Milan, Paris, London, Munich, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Tokyo, Seoul, Dubai, Riyadh, and Jeddah Expertise: Fashion, arts & culture, beauty, lifestyle, design Client snapshot: Aēsop, Aston Martin, Arket, Chloé, Jil Sander, Loewe, Moncler, Valentino KCD Worldwide Founded: 1984 Offices: New York, Paris, London, and Los Angeles Expertise: Fashion and lifestyle Client snapshot: Armani, Hermès, Wales Bonner, Uniqlo, Tiffany & Co., Diesel, Gucci, Prada Huxley PR Founded: 2018 Offices: London Expertise: Talent, brands, creative Client snapshot: Charli XCX, Frank Ocean, 66North, Asics, Björk, Selfridges, Skepta DH-PR Founded: 2013 Offices: London Expertise: Art, fashion, luxury, and design Client snapshot: Stone Island, Ganni, Belmond, Rejina Pyo, Simone Rocha, Tekla, Pleasing, Adanola Lucien Pages & AI PR Founded: 2006 Offices: London (Paris and New York offices are only Lucien Pages) Expertise: Fashion and beauty Client snapshot: APC, JW Anderson, Kiko Kostadinov, Loewe, Zara, Wooyoungmi, Acne Studios Purple PR Founded: 1997 Offices: London, New York, Los Angeles, Miami, and Hong Kong Expertise: Luxury, fashion, lifestyle, arts and culture, property, charity, sustainability, travel, and technology Client snapshot: Edition, Casablanca, Lacoste, Shushu/Tong, Omega, Dsquared2, Boss PR Consulting Founded: 1997 Offices: New York City and Paris Expertise: Fashion, retail, beauty, lifestyle, hospitality, and home design Client snapshot: Lemaire, Sean Suen, Rokh, Jimmy Choo, Rabanne, Barrière Hotel Group, Pitti Uomo Mazarine Founded: 1997 Offices: New York, Paris, Dubai, Shanghai, and Beijing Expertise: Luxury, fashion, and beauty Client snapshot: Balmain, Louvre, Chanel, Cartier, Van Cleef & Arpels, Sephora, Moët & Chandon BPCM Founded: 1999 Offices: New York, Los Angeles, and London Expertise: Luxury, fashion, beauty, wellness, corporate, celebrity, alcohol, automotive, and travel Client snapshot: Hermès, Dom Pérignon, Longchamp, Tory Burch, Glossier, Pandora, Tata Harper

Guide to luxury PRs in Europe

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Published July 25, 2025

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Guide to luxury PRs in Europe