Guide to luxury PRs in East Asia

Navigating the luxury scene in East Asia requires a nuanced understanding of regional markets, one that often comes from expert guidance. From Tokyo’s trendsetting fashion hubs to Seoul’s dynamic K-pop scene and China’s leading tech landscape, top-tier PR firms are helping global and local brands shine across the region. In this second installment of our three-part series, we spotlight the leading agencies that are reshaping luxury narratives throughout Japan, Korea, and China. Petrie PR Founded: 2011 Offices: China, Singapore, Indonesia, and mainland China Expertise: Luxury lifestyle, travel, design, health & well-being, business, property, restaurant, and the arts Client snapshot: Hyatt, Belmond, Aman, LW Design Group, Banyan Group, Soneva Boh Project Founded: 2019 Offices: Shanghai and Seoul Expertise: Fashion Client snapshot: Mugler, Dries Van Noten, Nanushka, Amiri, Calvin Klein, Rui, Windowsen Le Pop Founded: 2010 Offices: Beijing and Shanghai Expertise: Fashion Client snapshot: Chanel, Hermes, Gucci, Balenciaga, Loewe, Loro Piana, Valentino Cypress Communications Founded: 2018 Offices: Shanghai Expertise: Fashion Client snapshot: Monica Vinader, Haizhen Wang, Oude Waag, Zhong Zixin... Hirao Founded: 2007 Offices: Tokyo Expertise: Lifestyle, fashion, beauty, and luxury Client snapshot: Adam Lippes, Delvaux, Rosewood, Diptyque, Waldorf... Karla Otto Founded: 1982 Offices: Milan, Paris, London, Munich, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Tokyo, Seoul, Dubai, Riyadh, and Jeddah Expertise: Fashion, arts & culture, beauty, lifestyle, and design Client snapshot: Aēsop, Aston Martin, Arket, Chloé, Jil Sander, Loewe, Moncler, Valentino Frolic Culture Founded: 2017 Offices: Shanghai Expertise: Fashion and lifestyle Client snapshot: Moose Knuckles, Marshall, Vans, Harmay, Casetify... Seiya Nakamura Founded: 2014 Offices: Paris, Tokyo, and Shanghai Expertise: Fashion and creative Client snapshot: Feng Chen Wang, Proenza Schouler, Marine Serre, Khaite, Jean Paul Gaultier, Stone Island, Shushu/Tong, Ganni

Guide to luxury PRs in East Asia

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Published July 30, 2025

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Guide to luxury PRs in East Asia