The most powerful luxury PR firms in the US

Continuing our three-part series on the global luxury market's top publicists, Jing Daily looks to the luxury public relations companies driving business in the US. Over the past decade, luxury PR firms have evolved from behind-the-scenes facilitators to strategic partners that shape brand voice, cultural relevance, and desirability. The United States remains one of luxury's most important yet increasingly complex markets, requiring nuanced strategies and careful navigation of sociopolitical tension. For both global and homegrown brands, partnering with the right PR firm can make or break a company’s trajectory. From fashion and lifestyle to technology, here are the PR consultancy agencies to know across New York and Los Angeles. PR Consulting Founded in 1997, PR Consulting (PRC) emerged from New York City and quickly became a boutique powerhouse in fashion, beauty, and lifestyle communications. Today, led by Founder & President Pierre Rougier alongside Partner & CEO Sylvie Picquet-Damesme, the agency crafts memorable brand moments and narratives, from high-impact events like the Met Gala to digital-first storytelling and influencer programs. With a presence in New York, Paris, and Los Angeles, PRC combines global reach with hands-on creativity. It’s the quietly confident partner of choice for brands aiming for cultural resonance and crafting influence. Founded: 1997 Offices: New York City and Paris Expertise: Fashion, retail, beauty, lifestyle, hospitality, and home design Client snapshot: Lemaire, Sean Suen, Rokh, Jimmy Choo, Rabanne, Barrière Hotel Group, Pitti Uomo. BPCM Since opening its doors in New York in 1999, BPCM has built a reputation for shaping brands with both cultural fluency and strategic clarity. Co-founders Vanessa von Bismarck and Carrie Ellen Phillips grew the agency into a transatlantic network with hubs in Los Angeles and London, guiding clients across fashion, beauty, travel, wine & spirits, sustainability, and more. Known for its knack for making moments feel both globally relevant and intimately crafted, BPCM balances the artistry of brand image with the rigor of business insight. Founded: 1999 Offices: New York, Los Angeles, London Expertise: Luxury, fashion, beauty, wellness, corporate, celebrity, alcohol, automotive, and travel Client snapshot: Hermès, Dom Pérignon, Longchamp, Tory Burch, Glossier, Pandora, Tata Harper. Gia Kuan consulting Since launching her namesake consultancy in Manhattan in 2019, Gia Kuan Consulting has reshaped how public relations engages with fashion, art, and culture. Drawing on Gia Kuan’s experience, including Comme des Garçons and Dover Street Market, the boutique agency thrives on cultural nuance, identity, and inclusivity. Operating from downtown NYC, it bridges creative spheres with authentic, forward-thinking strategies. Clients like Telfar, Puppets and Puppets, Fear of God, and Barragán join in storytelling that champions diversity, independence, and subcultural roots. Founded: 1999 Offices: New York Expertise: Fashion, luxury, and the arts Client snapshot: Lu'u Dan, Telfar, Kim Shui, Stussy, Moss, Starface, Luar. La Force Since establishing itself in New York, LaForce has become the go-to communications alchemist for both established icons and ambitious upstarts. Based in Chelsea with a tight-knit team of about 100 strategists and storytellers, the agency turns brand narratives into cultural moments. Clients include J.Crew, Veuve Clicquot, Maybelline, Uber, and Timberland, each benefiting from services spanning digital-first campaigns, influencer partnerships, and immersive experiential events. Built on inclusion, loyalty, and a dash of joy, LaForce favors creative authenticity over corporate polish. Founded: 2016 Offices: New York Expertise: Luxury, fashion, hospitality, beauty, and lifestyle Client snapshot: Nike, Omega, Abercrombie & Fitch, Gap, Yves Saint Laurent, Fresh, Ruinart. Shadow Rooted in New York with a West Coast presence, Shadow is a creative marketing and communications agency that turns insights into stories, moments, and movements. Its services span creative strategy, media relations, influencer engagement, events, social storytelling, and original content production, all under one roof. With clients across fashion, beauty, luxury, travel, and more, Shadow fuses cultural ambition with strategic rigor. Transparent in both design and execution, the agency works as an extension of its clients. Founded: 2007 Offices: New York, Los Angeles Expertise: Luxury, fashion, beauty, and lifestyle Client snapshot: Aerie, Moët Hennessy's Emerging Brands portfolio, Bentley Motors, Park Lane Hotel, Smyth Tribeca Hotel, Anastasia Beverly Hills. Karla Otto Founded by Karla Otto in 1982, the agency grew from Milan into a luxury PR force all over the world. Early clients included Jil Sander, Jean-Paul Gaultier, and Miuccia Prada. Karla Otto combines sharp fashion expertise with strategic storytelling across Europe, America, and Asia, evolving smoothly with the digital age. It’s the trusted partner for designers seeking savvy, hands-on support without compromising creative integrity. Founded: 1982 Offices: Milan, Paris, London, Munich, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Tokyo, Seoul, Dubai, Riyadh, and Jeddah Expertise: Fashion, arts & culture, beauty, lifestyle, design Client snapshot: Aēsop, Aston Martin, Arket, Chloé, Jil Sander, Loewe, Moncler, Valentino. KCD Worldwide With over 40 years at the forefront of fashion communications, KCD Worldwide is a global leader in brand experience, with services across fashion, luxury, and community-driven industries. Operating from New York, Paris, London, and Los Angeles, KCD partners with clients ranging from emerging designers to established icons, amplifying their reach and dynamism. The agency’s work spans creative strategy, media relations, influencer engagement, events, social storytelling, and original content production, consistently transforming brand potential into cultural moments. Recognized for its credibility and longevity, KCD is deeply entrenched and respected within the fashion industry. Founded: 1984 Offices: New York, Paris, London and Los Angeles Expertise: Fashion and lifestyle Client snapshot: Armani, Hermès, Wales Bonner, Uniqlo, Tiffany & Co., Diesel, Gucci, Prada. Purple PR Founded in 1997 by industry veterans Gillian McVey, Caroline Lynch, and Fergus Lawlor, Purple PR quickly established itself as a global force in fashion communications. Launching its journey with Calvin Klein, the agency soon became known for its expertise in managing high-profile events, brand launches, and strategic campaigns that resonated across international markets. Over the years, Purple PR has built a reputation for blending creative storytelling with meticulous execution, helping both emerging designers and established fashion houses elevate their global presence and craft lasting cultural impact. Founded: 1997 Offices: London, New York, Los Angeles, Miami, and Hong Kong Expertise: Luxury, fashion, lifestyle, arts and culture, property, charity, sustainability, travel, and technology Client snapshot: Edition, Casablanca, Lacoste, Shushu/Tong, Omega, Dsquared2, Boss. Lede Company Founded in 2018 by Amanda Silverman, Christine Su, Sarah Levinson Rothman, and Meredith O’Sullivan, The Lede Company quickly became an established leader in strategic communications. Based in New York City, the agency operates at the intersection of entertainment, fashion, and social impact, offering talent representation, brand development, content creation, and social equity initiatives. Its clients include Rihanna, Lady Gaga, Ariana Grande, Pharrell Williams, Shawn Mendes, Live Nation, and Hello Sunshine. In 2022, it expanded with a European office in London. Founded: 2018 Offices: New York City and Los Angeles Expertise: Luxury, fashion, and lifestyle Client snapshot: Clinique, Isabel Marant, Live Nation, Diptyque, OTB, Hennessy, Bose. Mazarine Founded in 1993 by Paul-Emmanuel Reiffers, Mazarine is an independent global communications group specializing in luxury, fashion, and culture. With offices in Paris, New York, Shanghai, and Dubai, it offers services across digital strategy, advertising, product design, and event production. The agency collaborates with renowned brands such as Cartier, Dior, and Louis Vuitton. Mazarine also supports emerging artists through its philanthropic initiative, Reiffers Art Initiatives. Founded: 1993 Offices: New York, Paris, Dubai, Shanghai, Beijing Expertise: Luxury, fashion, and beauty Client snapshot: Balmain, Louvre, Chanel, Cartier, Van Cleef & Arpels, Sephora, Moët & Chandon.

The most powerful luxury PR firms in the US

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Published August 13, 2025

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The most powerful luxury PR firms in the US