From Alex Choi to Bianca Bustamante: 10 car content creators to follow

As automakers race to capture the new generation of consumers and collectors, creators on TikTok, Instagram, and YouTube are redefining where the biggest brands sit in the zeitgeist. From sleek cinematic reels of supercars in motion to behind-the-scenes stories of collectors and collaborations, these influencers across the East and West are helping carve out new-era reputations for some of the world’s biggest luxury automotive brands. As part of Jing Daily’s fortnightly Cars & Culture newsletter, created in collaboration with Cart Dept, we delve into the leading content creators in the space. Here are 10 favorites. Subscribe here, and receive more automotive influencers-to-follow in each issue. 1. Larry Chen, @larry_chen_foto (Instagram: 1.1 million) Photographing cars in Los Angeles, Chen has attracted a global following on Instagram and YouTube, often shooting for magazine front covers. 2. Kazuto Shiojima, @kaz.shots (Instagram: 122,000) From Porsches in Kyoto to BMWs in Los Angeles, Shiojima photographs cars that are works of art against cinematic backdrops. 3. Alex Choi, @alex.choi (Instagram: 1.4 million) Boasting 936,000 YouTube subscribers, 21-year-old Choi has viewers hooked, whether he is off-roading his Lambo or designing a bespoke McLaren. 4. Magnus Walker, @magnuswalker (Instagram: 835,000) Magnus Walker is a British-born, Los Angeles-based car collector and customizer, who has built a cult fanbase for his distinctive approach to vintage Porsche 911s. 5. Alexi Smith, @noriyao (Instagram: 232,000) Alexi Smith, better known as Noriyaro, is an Australian-born automotive journalist and drifter based in Japan. Through his YouTube channel Noriyaro (meaning “Ride Cool” in Japanese), he documents the Japanese car scene with a focus on grassroots drifting culture, rare finds, and behind-the-scenes motorsport experiences. 6. Bianca Bustamante, @racerbia (Instagram: 1.6 million) Philippines-born Bustamante made her GB3 Championship debut with Elite Motorsport in August 2025, following two seasons in the F1 Academy. She captivates fans by sharing everything from training to fashion. 7. Mo Vlogs, @movlogs (Instagram: 4.5 million) MoVlogs, or simply Mo, is an Iranian YouTuber and vlogger based in Dubai, known for his content showcasing high-end automotive lifestyles and luxury living in the emirate. 8. Callum Mullin, @callumscars (Instagram: 209k) London-based automotive photographer and brand strategist known for his sleek, editorial-style visuals. His work has appeared in GQ, Esquire, and Robb Report. He covers everything from rare classic cars to the latest hypercars, and has collaborated with Bentley, Aston Martin, and Rolls-Royce to create compelling visual campaigns. 9. Doug DeMuro @dougdemuro (Instagram: 496k) Doug DeMuro is an American automotive journalist, YouTuber, and entrepreneur best known for his quirky, in-depth car reviews and the creation of the DougScore, a unique rating system for vehicles. Beyond his YouTube success, he founded Cars & Bids, a thriving enthusiast car auction platform, cementing his place as one of the most influential voices in modern car culture. 10. Emilia Hartford, @ms.emelia (Instagram: 2.2 million) Emelia Hartford is a prominent content creator on Instagram and YouTube, where she builds and races a variety of cars, amassing over 250 million views of her channel. Originally from Bloomington, Indiana, she now lives in Los Angeles.

Sectors

Insights

Company

From Alex Choi to Bianca Bustamante: 10 car content creators to follow