Dior Spring 25: Jisoo, Charli XCX, and Olympic inspiration

Dior creative director Maria Grazia Chiuri’s Spring 2025 show on Tuesday emphasized her dedication to presenting female empowerment in fashion. From the soundtrack of sex-positive, Gen Z anthems like FKA Twigs’ Eusexua and Charli XCX’s Guess, to the star Sagg Napoli shooting an arrow down the catwalk, it was a celebration of bold women. For this collection, Grazia Chiuri reflected on the Paris Olympics, as well as the maison’s long-standing connection to sports, which dates back to the founder’s passion for functional riding jackets and swimwear, as well as Marc Bohan’s launch of the Dior Sport line in 1962. Though demand from China and LVMH revenue declined this year – LVMH Moët Hennessy Louis Vuitton reported a 14% YoY drop in net profit in H1 2024 – the luxury house does sit in a comfortable position, having achieved record financial results in 2023 (growth came in at 13% YoY). Dior continues to extend its influence in the mainland, currently running the “L’Or de Dior” exhibition at Beijing's Guardian Art Center until September 29, which combines heirlooms from the Dior perfume and Dior haute couture archives. Overall, the brand is growing, and it is seeking to better connect with younger generations. This explains the Billie Eilish, Charli XCX, and FKA Twigs-led music of Spring 2025 in Paris, as well as the more daring, see-through pieces, paired with dresses that flaunted “nip slips.” Dior also paid homage to sports, and the booming wellness industry, with messaging that seeped through the collection – the set, for example, had typography carved into it telling attendees to have a “strong mind,” and spreading love for “the way people move.” Furthermore, the array of Asian talent in attendance underscored the house’s commitment to the market. Outside the Dior show at Musée Rodin, screaming fans gathered for Chinese actress Dilraba Dilmurat (#Dilrabafashion has 42 million views on Xiaohongshu), and actor Deng Wei, both in attendance. Other stars included world-famous Blackpink star Jisoo (232.8 million views on Xiaohongshu), South Korean model and actor Nam Joo-hyuk, and American actress Ashley Park.

Dior Spring 25: Jisoo, Charli XCX, and Olympic inspiration

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Published September 26, 2024

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Dior Spring 25: Jisoo, Charli XCX, and Olympic inspiration