Chu Wong: China’s supermodel storms fashion week

What happened: Few models command the runways of Milan and Paris with the effortless dominance of China’s Chu Wong (汪曲攸). This season, she’s owning the Fall 2025 season of shows, securing Milan’s top spots at Prada, Tod’s, Ferragamo, Moschino, and Missoni before making a statement at Paris Fashion Week as Balmain’s coveted opener. That honor cements her as one of the season’s most in-demand faces. In the French capital, Wong has also walked for Rabanne, Stella McCartney, and also has names such as McQueen, Hermès, and Ann Demeulemeester on her schedule before the event ends on Tuesday. Despite having fewer than 40,000 Instagram followers, the 178cm-tall muse not only models each runway look with ease, she is armed with a glowing fanbase in China — the hashtag of her Chinese name Wang Quyou (汪曲攸) has 8.95 million reads on Weibo. Hermès, Louis Vuitton, Prada: Chu Wong’s big campaigns But this is far from her first fashion month. A frequent collaborator with Louis Vuitton, she became the first Chinese model to front Hermès’ global ready-to-wear and beauty campaigns. She has also been a multi-season favorite at Bottega Veneta. Since her 2015 debut at Paris Fashion Week, Wong has steadily ascended the ranks, earning accolades like a Models.com Model of the Year nomination and a spot on Forbes’ list of China’s top international supermodels. Her elevated profile this season has solidified her global star power. The Jing Take: Every time Wong graces a Vogue cover, it goes viral in China. The hashtag explaining that Wong is on Vogue’s January 2024 New Year cover has 9.8 million reads, for example. Now truly dominating fashion weeks, the model is set to follow in the footsteps of the likes of famous Chinese models Liu Wen (刘雯), Fei Fei Sun (孙菲菲), He Sui (何穗), Du Juan (杜鹃) and Xiao Wen Ju (雎晓雯). Why Chu Wong is more than just a model The rise of a Chinese supermodel provides a strategic signal for luxury brands. As the fashion industry continues to recalibrate amid subdued spending, a popular star’s ability to command both high fashion campaigns and cultural influence presents a rare, bankable mix. Previous supermodels have become brand empires, and as luxury brands struggle with waning post-pandemic demand in China, connecting with a star like Wong could be a crucial vehicle for growth. After all, according to consulting company Bain, Chinese consumers are projected to drive 40% of luxury sales by 2030. In an era when engagement matters as much as exclusivity, Wong is more than a model — she’s growing into a marketing powerhouse. The fashion world looks forward to seeing more of her at the Fall 2025 shows amid one of her busiest fashion month schedules. The rise of a Chinese supermodel offers a strategic signal for luxury brands. As the fashion industry continues to recalibrate amid subdued spending, a popular star’s ability to command both high fashion campaigns and cultural influence presents a rare, bankable mix. Previous supermodels have become brand empires, and as luxury brands struggle to return to previous levels of Chinese consumer purchasing power, connecting with a star like Chu Wong could be a crucial vehicle for growth. After all, Chinese consumers are projected to drive 40% of luxury sales by 2030. In an era where engagement matters as much as exclusivity, Wong is more than a model — she’s growing into a marketing powerhouse. We look forward to seeing more of her at the Fall 2025 shows amid one of her busiest fashion month schedules. The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.

Chu Wong: China’s supermodel storms fashion week

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Published March 07, 2025

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Chu Wong: China’s supermodel storms fashion week