China’s Mbappé blackout continues as Real Madrid games dropped
Apologies from the player, his club and La Liga have yet to end the fallout over remarks Chinese social media users read as an insult to Mao Zedong.
CCTV and Migu Video dropped Real Madrid’s match against Racing Santander after Mbappé’s remarks, seen as disrespectful to Mao Zedong, while On and Dior pulled China-facing content featuring the forward. The fallout shows how quickly a single controversy in China can hit broadcast rights, sponsorships and endorsement value for European soccer. Image: Getty Images
CCTV and Migu Video dropped Real Madrid’s match against Racing Santander after Mbappé’s remarks, seen as disrespectful to Mao Zedong, while On and Dior pulled China-facing content featuring the forward. The fallout shows how quickly a single controversy in China can hit broadcast rights, sponsorships and endorsement value for European soccer. Image: Getty Images
