China’s Anta mounts India comeback as bilateral ties improve
Re-entry strategy targets premium consumers as sentiment toward Chinese brands improves and retail conditions stabilize.
The Anta Kai 2’s NBA court presence underscores the Chinese sportswear brand's global credibility push — a key asset as it seeks to win over premium consumers in India after a five-year absence from the market. Image: Getty Images
The Anta Kai 2’s NBA court presence underscores the Chinese sportswear brand's global credibility push — a key asset as it seeks to win over premium consumers in India after a five-year absence from the market. Image: Getty Images
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