Blackpink-beloved Robert Wun is Paris’ couture highlight

What happened Serving his trademark dark, romantic drama, Hong Kong-born London-based fashion designer Robert Wun staged his eponymous label’s Spring 2026 couture show in Paris on January 28. In the lead up to the show, the designer celebrated a major pop culture moment, collaborating with Nike to dress Japanese tennis star Naomi Osaka at the Australian Open. Timed to stir excitement for the Spring 2026 show, Osaka donned a wide-brimmed hat, draped in flowing fabric, resembling a couture jellyfish. Wun’s latest Paris collection unfolded in three acts (Library, Luxury, and Valour), with each tracing an emotional phase in the life of a maker, from imagination to exposure to endurance. The opening chapter, Library, was stripped back and graphic, evoking the private space where ideas first take shape. Black-and-white references embodied stories not yet fully formed. Luxury followed as a confrontation between desire and value. Velvet textures and meticulously displayed garments questioned how creativity becomes commodity, while “valour” closed the show with force. Weapons appeared, creating the fierce edge that Wun has become known for. Throughout, his signature silhouettes dominated: engulfing collars, crystal masks, sculpted breastplates, sharp shoulders, and sweeping fishtail trains. The effect was a dystopian edge that continued the couturier’s lean into costume and exaggeration. With his drama-infused designs gaining traction among A-listers over the past year, Wun has stepped away from wholesale, opting instead for bespoke couture orders and selective collaborations that protect both margins and creative control. The Jing Take By 2026, Wun has come to occupy a rare position in the global fashion system: a couture designer with both cultural velocity and a viable business model. Since joining the Paris Haute Couture Week schedule calendar in January 2023 as the first Hong Kong designer to be invited as a guest member, he has steadily converted creative esteem into measurable market traction. On Xiaohongshu (also known as RedNote) alone, #RobertWun has amassed 31.4 million views, which surpasses fellow couture week labels Viktor & Rolf (330,100) and Miss Sohee (2.9 million). Though still below legacy maisons such as Elie Saab (60.9 million), the data underscores Wun’s resonance with a digitally native, Asia-facing luxury audience that couture has historically struggled to reach. Commercially, Wun’s decision to exit wholesale in 2025 in favor of bespoke couture and selective collaborations signals strategic maturity, Wun recently told an industry media title. With a team of nearly 12, the house has moved into profitability, with turnover expected to nearly double by year’s end. Couture orders averaging 45,000 to 60,000 British pounds ($62,000 to $110,386) are supported by a loyal private clientele, particularly U.S.-based millennials and Asian Americans in New York and Los Angeles, alongside art collectors and couples seeking modern ceremony wear. Crucially, Wun’s top-tier celebrity fanbase has boosted his label’s legitimacy. From Jennie’s custom look on Blackpink’s world tour to Ariana Grande’s couture for NBC’s Wicked: One Wonderful Night special, and dressing Nicola Coughlan, Hailee Steinfeld, Tems, and others, Wun positioned himself as a go-to for high-impact cultural moments throughout 2025. And Osaka’s Australian Open look foreshadows another star-studded year ahead. The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.

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Blackpink-beloved Robert Wun is Paris’ couture highlight