Top Chinese brand collabs of 2025: From Zara x AO Yes to Shushu/Tong x Asics

At just over the halfway mark of 2025, the Chinese market has already served up some major cross-industry partnerships in luxury. Spanning fashion, automotive, and tech, domestic brands and talents are enabling overseas players to gain cultural relevance and win over local fanbases in niche arenas. For our best collabs of 2025 so far, we highlight how Chinese partners are bringing creative expertise, extending reach, and offering insight into Western brand strategies. Best CNY collab: Loewe x Xiong Songtao For the Year of the Snake, Loewe teamed up with Chinese third-generation cloisonné master Xiong Songtao to design a capsule collection of jewelry and charms. The collaboration emphasized the house’s commitment to preserving traditional craftsmanship while reinventing it for a contemporary audience — a winning strategy to maintain respect among Chinese luxury consumers. Best neo-Chinese style collab: Zara x AO Yes In January, Zara and new-era Chinese designer label Ao Yes honored the Year of the Snake with a Neo-Chinese style capsule. Through these collections, the Spanish retailer is garnering a wider fanbase in China, with the hashtag “Zara designer series” (#zara设计师系列) garnering 1.29 million reads. Best F1 collab: Puma x Ferrari x Chinese Grand Prix Coinciding with the return of the Chinese Grand Prix in March, Puma and Ferrari unveiled a sleek capsule that fused motorsport heritage with street-ready aesthetics. The collection strategically tapped into the growing appetite for high-performance fashion in emerging Asian markets. Best automotive collab: Feng Chen Wang x Audi Chinese-born, London-based designer Feng Chen Wang joined forces with Audi on an art car, shirt, and accessories in April. The collaboration married futuristic automotive design with Wang’s signature deconstructed style, positioning both brands at the intersection of sustainability and high-concept design. Best jewelry collab: Tiffany & Co. x Oscar Wang Artist Oscar Wang returned as a luxury collaborator this year, co-designing a Year of the Snake gift collection for Tiffany crafted from Dehua white porcelain. By merging traditional Chinese craftsmanship with Tiffany’s iconic elegance, the collaboration reinforced the brand’s cultural relevance and appeal to a younger, design-savvy audience in Asia. Best pop culture collab: XG x Yueqi Qi x Didu x ENG Concept Japanese-Korean girl group XG fronted a fashion collection co-designed by Chinese designers Yueqi Qi and Didu, curated by emerging retail platform ENG Concept. The campaign spotlighted the bold aesthetics of China’s new generation of fashion designers while leveraging XG’s pan-Asian appeal to bridge regional style cultures and elevate ENG Concept’s presence in the global fashion conversation. Best LFW collab: Chet Lo x Pull&Bear London-based, Asian American designer Chet Lo brought his signature spiky knitwear to fast-fashion label Pull&Bear for its London Fashion Week Spring 2025 show in February. The unexpected collaboration fused Lo’s subversive, tactile aesthetic with Pull&Bear’s mass-market accessibility, highlighting the growing trend of high-low partnerships that aim to democratize experimental design for a global Gen Z audience. Best sportswear collab: Shushu/Tong x Asics At Paris Fashion Week Men’s, Shanghai label Shushu/Tong extended its partnership with Japanese player Asics by releasing a limited sneaker capsule infused with the brand’s signature girlish aesthetic and overt femininity. The collaboration signaled a broader shift toward gender-fluid design in both streetwear and luxury fashion circles.

Best Chinese brand collaborations of 2025 so far

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Best Chinese brand collaborations of 2025 so far