Arc’teryx bets on Fuzhao Xiang to lead trail running
The world top-10 ultramarathoner sits at the intersection of Arc’teryx’s footwear ambitions, women’s mountain sport, and its broader competitive identity.
Arc’teryx’s signing of Fuzhao Xiang — ranked in the top 10 globally on both the ITRA and UTMB indexes — reflects the brand’s push to anchor its trail footwear expansion around elite women athletes competing at the sport’s highest level. Image: Arc’teryx
Arc’teryx’s signing of Fuzhao Xiang — ranked in the top 10 globally on both the ITRA and UTMB indexes — reflects the brand’s push to anchor its trail footwear expansion around elite women athletes competing at the sport’s highest level. Image: Arc’teryx
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