Anta Sports’ 2024 sales exceed estimate after signing NBA star
With an NBA deal and rapid e-commerce growth, can Anta Sports challenge global heavyweights like Nike and Adidas in the basketball and sportswear market?
NBA star Kyrie Irving fuels Anta Sports’ global rise with the Kai 1 sneaker, driving sales in North America and China’s booming sportswear market. Image: Bloomberg News
NBA star Kyrie Irving fuels Anta Sports’ global rise with the Kai 1 sneaker, driving sales in North America and China’s booming sportswear market. Image: Bloomberg News