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Anta Sports’ 2024 sales exceed estimate after signing NBA star

With an NBA deal and rapid e-commerce growth, can Anta Sports challenge global heavyweights like Nike and Adidas in the basketball and sportswear market?

Anta Sports’ 2024 sales exceed estimate after signing NBA star
NBA star Kyrie Irving fuels Anta Sports’ global rise with the Kai 1 sneaker, driving sales in North America and China’s booming sportswear market. Image: Bloomberg News

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