7Up, Skaters, And The Pet Economy: China Collabs of the Week
Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China.
Parisian jewelry brand Fred might seem like an unusual collaboration choice for popular local skate brand Avenue & Son, but China is one of its largest consumer bases. Photo: Fred x Avenue & Son
Parisian jewelry brand Fred might seem like an unusual collaboration choice for popular local skate brand Avenue & Son, but China is one of its largest consumer bases. Photo: Fred x Avenue & Son