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7Up, Skaters, And The Pet Economy: China Collabs of the Week

Whether its partnering with beverage brands or creating mini streetwear apparel for pets, brands are finding new ways to connect to Gen Z in China.

7Up, Skaters, And The Pet Economy: China Collabs of the Week
Parisian jewelry brand Fred might seem like an unusual collaboration choice for popular local skate brand Avenue & Son, but China is one of its largest consumer bases. Photo: Fred x Avenue & Son

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