Atelier Cologne has named Chinese table tennis world No. 1 Wang Chuqin (王楚钦) as its new global brand ambassador. The partnership links the Olympic champion to two of the brand’s signature scents, Oolong Infini and Orange Sanguine, aligning his rising commercial profile with the label’s premium positioning. International fragrance houses are increasingly turning to Chinese athletes to localize brand narratives and tap the country’s growing interest in personal care.

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