Qeelin promotes Olympian Wang Chuqin to global ambassador
Luxury jewelry house Qeelin elevated Chinese Olympic table tennis champion Wang Chuqin to global brand ambassador. The announcement coincides with the launch of their 2026 Chinese New Year campaign, “Journey of Drum Spirit.” The campaign draws inspiration from traditional Chinese drum culture, featuring Wang engaging with the craft and its artisans, connecting the athlete’s dedication with cultural heritage and craftsmanship. Wang, the current world No. 1 in men’s singles and multiple Olympic gold medalist, first became a Qeelin ambassador in May 2025.
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