South Korean outdoor brand Discovery Expedition named Chinese singer Ningning, a member of K-pop group Aespa, as its new brand ambassador. The announcement coincides with the launch of the brand’s 2026 Spring “Soft Shell” collection, which Ningning will promote. The campaign centers on the label’s “Structural Flexible Aesthetics” philosophy. In promotional visuals, Ningning models key pieces including a black Bertex short jacket with proprietary 2-layer functional fabric and a beige Primaloft padded jacket. Ningning has over 1.54 million Weibo followers.

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