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Nike relaunches ACG as standalone outdoor brand

Nike has relaunched its ACG line as a standalone outdoor performance brand, focusing on trail running, hiking, and exploration. This move marks ACG’s return to its original 1989 mission of delivering technical outdoor gear. The rebooted ACG will integrate the Nike Trail series and feature performance-led products such as the Ultrafly and Zegama trail shoes. To establish its new identity, Nike will open ACG’s first independent flagship store, the “ACG Basecamp,” in Beijing’s Sanlitun Taikoo Li.

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