Nike sells NFT subsidiary RTFKT one year after shuttering unit
Quiet exit from RTFKT marks a broader retreat from NFT hype — and a recalibration of how legacy brands approach digital culture after the Web3 boom.
Nike’s RTFKT Cryptokicks iRL in the Stone colorway, equipped with self-lacing FitAdapt tech, haptics, and app integration. The $650 sneaker launched in December, 2022, as part of Nike’s Web3 initiative before it sold RTFKT in late 2025. Image: Nike
Nike’s RTFKT Cryptokicks iRL in the Stone colorway, equipped with self-lacing FitAdapt tech, haptics, and app integration. The $650 sneaker launched in December, 2022, as part of Nike’s Web3 initiative before it sold RTFKT in late 2025. Image: Nike