Nike unveiled a new campaign titled “Why Do It?,” a refreshed take on its “Just Do It” slogan. To coincide with the China Open tennis season, the brand opened the “Just Do It Challenge Court” pop-up at its Sanlitun Brand Experience Store in Beijing. The launch event featured Nike athletes Zheng Qinwen, Jannik Sinner, Naomi Osaka, Amanda Anisimova, Emma Raducanu, Karen Khachanov, and Mirra Andreeva. Nike introduced a tennis-themed capsule, including performance footwear, apparel, and a China-exclusive “Just Do It” T-shirt featuring signed athletes. The pop-up hosts the “Just Do It Challenge Cup” with training sessions and elimination rounds.