Chanel names singer Shan Yichun brand image ambassador
French luxury house Chanel has announced Chinese singer Shan Yichun as its new brand image ambassador. Prior to this appointment, Shan attended Chanel’s ready-to-wear show for the Spring/Summer 2025 collection at the Grand Palais in Paris, as well as the Métiers d’Art 2024/25 show held by West Lake in Hangzhou. Shan rose to fame after winning the talent show Sing! China in 2020. She has since released her debut album and held her first solo concert in 2023. She boasts over 10 million followers on Weibo.