French luxury brand Chanel officially joined Chinese social platform Xiaohongshu (also known as RedNote), opening its first official account on May 30. So far, the account has only posted one video — a recap of Chanel’s 2024/25 Métiers d’Art show held in Hangzhou last December. The brand has not yet launched a Xiaohongshu store, or taken other commercial steps on the platform. With more than 330 million monthly active users, Xiaohongshu has become an essential channel for luxury brands to promote products and run marketing campaigns in China.